Apps for Good Fellows get a digital marketing masterclass from the experts at 123-Reg

On Monday 20th of June Apps for Good held our annual Awards ceremony at the Barbican Centre in London in order to recognise the work of some of the most innovative and inspiring student teams we have seen since the organisation was founded.

The event was a resounding success. Our students, educators, experts corporate partners and staff all came together for a celebration of digital talent and one of the reasons the day went so well was because of the tireless volunteer support that we received from another key community – our all important Fellows.

It was a long day for the Fellows that attended the awards but their presence as volunteers and student ambassadors for Apps for Good was absolutely invaluable. From helping with logistical challenges to speaking with student teams and corporate partners alike at the marketplace, our talented and committed former students showed everyone at the event that the Apps for Good journey continues after the course is finished and the Awards have been won.

I would like to extend a big thank you to all of the Fellows involved on the day.

Before they started greeting guests and helping set up the judging sessions in the afternoon, the Fellows attended a workshop led by marketing experts at 123-Reg. 123-Reg is a new corporate sponsor for 2016, introduced to us by Nominet Trust, one of Apps for Good’s longest-term strategic partners. Group Director of Digital Nick Leech, UK Display and Affiliate Executive Matthew Butterfield and Group Head of Environmental and Social Governance Vaishali Patel led a workshop with the Fellows on how to market themselves online, how to pick a great name and build a brand and what goes in to a successful website.

Apps for Good Fellows plan their websites at the 123-Reg workshop.

Apps for Good Fellows plan their websites at the 123-Reg workshop.

In his own blog about the workshop, Nick Leech outlined the structure of the session expressed his happiness in working with Apps for Good on this workshop.

The partnership that Apps for Good and 123-Reg have built over the past year has gone from strength to strength, culminating in this workshop and their sponsorship of the 2016 Apps for Good Fellowship Prize. Kate Cox, Group CMO at 123-Reg presented our six Fellows of the year with the prize honouring their commitment to improving their skills, engaging with the tech and entrepreneurship community and inspiring others to do the same.123-Reg made a very important contribution at our Awards this year and we hope that our partnership will continue to develop in future.

123-Reg CMO Kate Cox presents Katie, Jashvanth, Sophie, Ellora, Ben and Rebecca with The Fellowship Prize.

123-Reg CMO Kate Cox presents Katie, Jashvanth, Sophie, Ellora, Ben and Rebecca with The Fellowship Prize.